The Collectivisms Versus Individualism Appeals Cultural Studies Essay

The Collectivisms Versus Individualism Appeals Cultural Studies Essay Love the Internet, love being free-spirited, love getting up late, love the late night food stands, love car-racing and T-shirts for 29RMB as well. I am not a standard-bearer, nor am I someones spokesman, I am HanHan, I just represent myself. When you read this script, do you think that it is an advert launched in the western markets? Actually, it is an advert campaign of a fashion apparel B2C company in China. It is quite interesting to launch an ad which claims I-conscious in a highly collectivistic country. In this essay, the writer will mainly analyze the cultural values behind the ad and discuss how this ad is trying to change the attitudes of the Chinese from group-oriented to self-oriented by using consumer behavior frameworks, such as Maslows hierarchy of needs, Fishbeins behavioral intention model and advertising engagement modes. Background Vancl is a B2C company who sells quality fashion clothing and accessories on-line in China (Appendix 1). It was founded in 2007, and now it has become the NO.1 Chinese fashion apparel B2C enterprise who is occupying 28.4% market share, according to the Report of e-business on fashion apparel industry in China 2009-2010 (http://en.vancl.com). As the concept of the company is to provide quality and stylish apparel at a reasonable price, it considers urban young adults from 18 to 28 years old as its target audiences (http://en.vancl.com). In order to target more consumers and enhance the influence of the brand, Vancl launched an advertising campaign (Appendix 2) in 2010, which achieved a huge success in China. This study is aim to analyze the culture behind the ad campaign based on consumer behavior area. Literature Review Collectivism versus Individualism Appeals in Chinese Adverts Hofstede (1980) developed an individualism-collectivism dimension to differentiate culture. This concept was concluded by Oyserman et al. (2002) that collectivism could be considered as the opposite of individualism, which was usually reflected in the East Asian culture. In thecollectivistic culture, concept of self is relevant to others and the society as a whole (Mooij 2004), which cannot be separated from their social context (Phillips 1976; Shweder 1984). Thus, Families, work groups, social roles, positions, or relationships should be offered as the top priority in an individuals behavior (Mooij 2004, p.96). In the communication level, Individualism-collectivism dimension divides the self-concept into independent self and interdependent self appealed by low-context and high-context communication, affecting in the communication behavior (Mooij 2004). In general, high-context communication occurs more prevalent in collectivistic culture while low-context communication reflects a communication style in individualistic culture (Hall and Hall 1987, Zandpour et al. 1992, Mooij 2004). Therefore, more copy is used in adverts developed in the individualistic countries. By contrast, collectivistic countries use more visual elements in their ads (Mooij 2004). According to Hofstedes (2001) framework of culture dimensions, China is a highly collectivistic country. Collectivism concept congests in the daily life of Chinese. For instance, people are more likely to say, I often watch basketball games with my family and friends. instead of I am a sports fan.' (Liang and Joseph 2010, p.189). Consequently, the level of collectivism may have an impact on the design of local advertising. A host of researchers (for example: Dana et al.1993; Han and Shavitt 1994) have found that collectivistic ideas appear in adverts are more prevalent in the higher collectivism countries, such as China, Japan and South Korea, etc. Similarly, Carolyn (2001) pointed out that group consensus appeals more in Chinese adverts than in American ads. And unlike the commercials in U.S., Chinese were generally we-conscious instead of I-conscious. A research, conducted by Cheng and Schweitzer (1996), identified three main cultural values, in terms of modernity, youth and family dominated in Chinese advertisements, which were much different from the results in the United States (enjoyment, modernity and individualism). Besides, the study also found that comparing with the idea of individualism and manipulation over nature, harmony of social status and oneness with nature were much more frequently discovered in the Chinese advertising (ibid.). Some researches (for example: Belk et al. 1985; Belk and Pollay 1985; Belk and Bryce 1986; Mueller 1987; Paek et al. 2004), however, revealed that the style of the advertisements in some eastern countries was tending to be Americanized and becoming more individualistic orientations. Zhang and Shavitt (2003), for instance, analyzed 463 Chinese advertisements and found that both modernity/individualism values and tradition/collectivism values existed or dominated in Chinese Ads. The former values were more prevalent in personal use products ads, while the latter were more common in the ads promoting shared products. Difference in Appearance and Fashion Advertising Appeals across Culture Mooij (2004) used three culture dimensions, in terms of uncertain avoidance, power distance, and individualism-collectivism, to explain the different needs of appearance in different countries. A map (Appendix 3) was designed to illustrate the importance of appearance in the different cultural valued countries by using individualism-collectivism and uncertain avoidance dimensions, according to the country scores calculated by Hofstede (2001). Mooij (2004) claimed that the degrees of uncertain avoidance determined the proportion of consumption spending of individuals, while the dimension of individualism-collectivism differentiated the purpose of well-dressing between suitability of occasion and earning face. Besides, the higher power distance of culture was, the more degrees people would depend on others. Moreover, Mooij (ibid.) mentioned that self-consciousness was another factor to identify the differences in appearance. Similarly, Phillips and McQuarrie (2010) reviewed numerous of researches (for example: Green and Brock 2000; Holbrook and Hirschman 1982; Petty and Cacioppo 1981) and concluded five modes of fashion advertising engagement (Appendix 4) to illustrate the current situation of fashion ads worldwide. Among these five modes, many scholars (e.g., Murray 2002; Bannister and Hogg 2004; Thompson and Haytko 1997; Richins 1991) found that the engage for identity mode was the most common and traditional model appealed in the fashion adverts, which exactly coincided with Evans (1989) conclusion of three trends in fashion industry: (1) Peoples use of fashion reflects a desire to manifest the self; (2) the desire for self-expression is growing; and (3) there is a continuing need to match female (still the main buyers of clothing and cosmetics) self-images and brand images in more congruent ways (p. 10-11). Evan (ibid.) also suggested that self-expression and branding image were more important than fashion and styling newness when promoting a fashion brand. In General, the advertising appeals in collectivistic counties were more group-identity, while self-identity adverts worked more efficiently in individualistic countries (Cheng and Schweitzer 1996). However, Vancl uses a contrary ad appeals to promote the brand. In the next part, a detailed semiotic analysis will be conducted to explore the different appeals in this advert. Semiotic Analysis According to Solomon (2008 p.103), semiotics is a study of the correspondence between signs and symbols and their roles in how we assign meanings ¼Ã…’which can be interpreted into different information based on the knowledge, culture values, personality and skills of different interpreter. Therefore, analysis of semiotic elements containing in the advert, can help the researcher understand detailed information the advert wants to deliver. There are three components in every marketing message, which should be combined when analyzing an advert, namely an object (product), a sign (symbol), and an interpretant/meaning (Schiffman and Kanuk, 2004). Vancls advertising campaign is developed to two versions divided by gender. Each version includes large amount of signs and symbols which ccn be interpreted. For example, the price of the clothing marked in the advertisement gives a rough idea of the target audiences. Then the audiences analyze this information using their knowledge, persona lity and skills based on the different culture, such as considering the average price of this kind of clothing in the market, and calculate that the price is affordable and reasonable. Another interpretation of price can be considered as high uncertain avoidance. More specifically, if consumers have known the price before they purchase, they can avoid the risk of buying inappropriate products. Thus, in this ad, marked price can be interpreted into both price-friendly and avoidance of risk (Figure 1). Adapted from Solomon, 2008. A Semiotic Relationship. Object Vancl clothing Sign Marked price Interpretant Price-friendly Risk avoidance Personality Skills Knowledge Culture Figure 1: An Example of a Semiotic Relationship in Vancl Advertising In order to understand the messages interpreted in this advertising campaign by different targets, the writer interviewed five people who spoke Mandarin by asking them to use three words to describe the personality containing in this ad. The top three personalities referred most frequently were self-conscious, lively and enjoyment in life. Here, self-conscious means that the ad is I-conscious oriented, expresses a sense of confidence, self-respect and self-fulfillment. Lively can be explained that the ad appeals are more related to daily life and realistic, while enjoyment in life means that a sense of fun, enjoyment and happiness towards life. Based on this interview result, a detailed semiotic analysis is conducted and summarized (Appendix 5). According to Maslows hierarchy of needs theory (1987), clothing can be categorized to the physiological needs, which is the most basic need of humans. However, from the results of semiotics interpretation, the writer found that Vancl focused on targeting the audiences to the forth level needs self-esteem needs (Appendix 6). As it is shown from the survey, Vancl encourages people to be confident and self-respect, clothing is no matter the basic needs of human beings. Wearing Vancl apparel can help the consumers achieve to self-esteem level. Moreover, another finding is discovered. The three personalities concluded by the respondents are much similar to the elements (excitement, fun and enjoyment in life, self-fulfillment, self-respect, etc.) of the List of Value (LOV), a value approach developed by Kahle and Timmer (1983). Surprisingly, these three personalities, which generally occur in the most western counties, are opposite to the culture value in China concluded by Hofstede (2001, Figure 2). As it is shown by the individualism index, the score (20) is lower than the average of other Asian countries (24), which means that China owns a highly collectivistic culture. Chinese consider group as their priority, focus more on their families, friends and society as a whole, than themselves (Mooij, 2004). The writer analyzes the ads in depth on the basis of the Hofstedes culture values (Appendix 7) and finds that, although collectivism deeply influences on the development of Chinese advertisements, Vancls ad campaign, howeve r, pays a lot attention to self concept. Take the script as an example. The copy of two versions keeps the format of Love à ¢Ã¢â€š ¬Ã‚ ¦, I am not à ¢Ã¢â€š ¬Ã‚ ¦, I am à ¢Ã¢â€š ¬Ã‚ ¦, which is much different from the we-conscious adverts in collectivistic countries. It emphasizes self, and gives the opinions of the individuals instead of groups, which reflects an individualistic cultural value. Individualism Masculinity Power Distance Uncertainty Avoidance Time Orientation China Low Individualism (20) Masculine (66) High (80) Low (30) Long (118) Figure 2: Hofstedes Framework for Assessing Culture China Furthermore, this campaign seems to reform the advertising layout from a traditional way to a new style. As it is shown, there are two versions exclusively designed by gender. The layout of these two versions is similar: there is an image of the spokesman in the left of the picture, while a script containing large information in the right. This is also an uncommon way of the traditional Chinese advertisements. Lastly, according to Fishbein and Ajzen (1980), brand attitude and subject norm are two components which influence the intention and finally determine the purchasing behavior. In highly collectivistic countries, subjective norm stands for an important position in this evaluation process (Lee, 1991). In this case, however, Vancl shifts consumers focuses from subjective norm to brand attitude (Figure 3). Therefore, it can be considered that Vancls ad is trying to change Chineses attitudes from collectivism to individualism. Adapted from Fishbein and Ajzen, 1980. Fishbeins Extended Model of Behavioral Intention. + + Behavioral Intention Vancl Normative Beliefs Friends recommend the brand to me, it seems suit me. Norm Evaluations When wearing Vancl, I am more acceptable among friends and feel that I am one in the group. Collectivism Subjective Norm + Brand Beliefs Just be yourself Belief Evaluations When wearing Vancl, I seem to achieve a unique and self-esteemed life like the celebrities own. Self conscious Brand Attitude Figure 3: Model of Behavioral Intention of Vancl How to Change Attitudes Undoubtedly, it is not facile for a brand to change the attitudes of consumers, especially changing an ingrained notion which has rooted for thousands of years. Harmony is a central concept of Confucian, which results in the group-oriented behaviors in Chinese. According to the appearance map (Mooij, 2004), China is categorized in the left-bottom quadrant, represents a culture of low uncertain avoidance and highly collectivistic. People in this kind of culture pay a lot attention on face, context, low-structured and conformity, who generally buy clothing based on others opinions. What is Vancl doing is to shift the appearance concept of Chinese from the left-bottom quadrant to the right-bottom quadrant, where UK and U.S. are, representing an individualistic culture. Consequently, Vancl engages the ad with self-identity concept. During this attitude changing process, the ad focuses on the elements of celebrities and scripts to evoke the ideal self of the consumers (Figure 4). Adapted from Phillps and McQuarrie, 2010. Modes of Advertising Engagement in Womens Fashion. Mode of Engagement Ad Element Focus Processing Style Conceptual Metaphor Engage to Self-identity Celebrities Scripts Attitude Changing Process Ideal Status Figure 4: Mode of Advertising Engagement of Vancl From analyzing the ad, some clues of the reason why Vancl successfully changes the attitudes of its consumers can be discovered. Firstly, the boom of Chinese economy contributes to the process of culture exchange. An Increasing number of foreign enterprises develop their business in China and bring their culture. Besides, the development of technology helps Chinese access to the culture from different countries via TV, Internet, etc. All these are unconsciously influencing the cultural values of Chinese, which provides a prerequisite for Vancl to implement this advertising campaign. Moreover, the effect of celebrity plays an important role in the attitudes changing process. As what suggested by Malhotra (1988), using a spokesperson was an essential marketing strategy to help to match the brand image with consumers self-concept. HanHan and WangLuoDan, the two spokesmen Vancl selected, own high preferences among Chinese youth, and their characters meet the image of Vancl as well. As celebrities represent a sense of credit, attractiveness and power (Kelman, 1961), consumers can be easily influenced. Especially in the collectivistic countries, consumers are eager for the acceptance from peers and society, following celebrities is a clever way to make them acceptable. Finally, the execution of the ad assists in achieving the purpose of attitude changing. The different version by gender designed on the basis of different cultural value of males and females, targets to audiences widely and accurately. The scripts express the opinions of a unique attitude towards life from the celebrities, which influence consumers powerfully. Since China ranks high score in collectivism, the scripts are designed on this special situation: claim to be I-conscious; meanwhile, meet the traditional cultural values of Chinese. More specifically, although most of the scripts advocate self-identity, at the end of the scripts, Vancl utilizes the collectivistic culture to call for in-group and offers a sense of involvement. The last sentence, I am like you; I am Vancl (common people), gives the consumers a hint that it is not difficult to achieve such life as the two celebrities own, wearing Vancl helps to be this ideal self both in the private context and social context. Thus, it can be concluded that three factors contribute to help Vancl change the attitude of Chinese consumers, namely impact of other culture, influence of celebrities, and elaborate ad execution (such as scripts and visual design, etc.). These three factors combined as the persuasion stimuli, affect on the attitude changing process from collectivism and group-oriented to individualism and self-conscious. This impact is not only influence the target audience, but also powerful to publics. Consequently, wearing Vancl is a personal choice, which helps consumers achieve their ideal self. As the attitudes of publics are changed as well, it unifies the opinion of what others think of you and what you really want to be (Figure 5). Actual Self Collectivism Group-identity Impact of other culture Elaborate execution of ad Influence of celebrities Attitude Changing Focus on self Just be yourself Self-oriented Idea Self Self-esteemed Confident Enjoyment of life Social Self Unique Confident Enjoyment of life VANCL Appeal to Individualism oriented Involvement In group Figure 5: Framework of Attitude Changing Process of Vancl Advert In conclusion, self-concept plays an important role in Vancl advert campaign. The ad delivers the message that Vancl represents who you are and what you are not' (Rune and Rosemary 2006, p.868). Thus, wearing Vancl can promote self-concept of consumers, and correspondingly bolster up their actual or ideal view of themselves (Fournier 1998). Based on this purpose, Vancl uses two spokespersons, who own high reputation among Chinese youth and also have a unique lifestyle, to help the brand promote self-concept. As Carroll (2009) referred, this is an efficient way for a brand to shift the culture from that brand to consumer. Moreover, using celebrities also helps Vancl persuade or change the attitudes towards their consumers (Kardes et al. 2010) from group-oriented to self-conscious. Just like Kelman (1961) claimed, attitudes could be changed through three processes: internalization, identification and compliance. For consumers, HanHan and WangLuoDan represent a credible, attractive and powerful image. Thus, their persuasion could help the brand reform a new attitude or behavior to attract the consumers to imitate through the referred three processes (ibid.), and finally achieve the purpose of changing the attitudes of their consumers. Limitations Admittedly, the article may not have analyzed the advert roundly, and still have some limitations as well. Firstly, as it is an ad in China, the translation of the copy may not very accurately due to different language expression, which may cause some different interpretations of signs or symbols and correspondingly influence the different understanding of this advert. Moreover, the frameworks developed in this study are exclusively suitable for Vancl. Although celebrity endorsement has become increasingly popular since 1970s (Tom et al., 1992; Agrawal Kamakura, 1995), there are not enough studies to prove that it works on most of adverts which try to change the attitudes of their consumers. Thus, Further quantitative and qualitative researches are required for determine whether the model of this study also suit for other brands or industries in China. Finally, consumer behavior across is a deep and wide topic, which can be reflect to other subjects, such as psychology, sociology and history, etc. Therefore, there may be still some factors across other subjects influencing the attitude changing process of Vancl advert. Conclusion This article begins with a rough introduction and background of the Vancl advert campaign in China. The literature review part focuses on collectivism-individualism culture dimension and cultural appeals in Chinese adverts, difference in appearance and fashion advert appeals between different cultural values. Moreover, self-concept and celebrity endorsement are also included. Semiotic analysis gives an outline of the advert and helps to understand the advert thoroughly. In order to acquire more accurate message and cultural values containing in the ad, a survey is conducted among five Chinese speakers. Consequently, three main advert personalities are determined, namely self-conscious, lively and enjoyment in life, which could be explained to the self-esteem needs by Maslows hierarchy of needs. Then Fishbeins extended model of behavioral intention help to define the influence of the Vancl ad on the purchasing behavioral intention. The next part explains the methods Vancl used in the ad to change the attitudes of consumers from group-conscious to self-conscious by using an adapted advertising engagement model. And then a framework of attitude changing process of Vancl advert is finally developed. Recommendations Based on the limitations and conclusion parts, the writer summarizes some recommendations both for further research and brand managers. For further research, more quantitative and qualitative researches should be conducted to create a model, which suits for different brands in other categories who want to develop a self-identity advert campaign in a highly collectivistic country. Besides, more subjects, such as psychology, sociology, history, economics, etc., should be related to determine other factors which affect the attitude changing process, so that the model can be modified. For managers, the collectivism level of different products is different. Thus, claiming self-identity in the ad is another way when promoting a less collectivistic product in a highly collectivistic country, such as clothing and cosmetics. In the collectivistic countries, it seems to be a unique way to promote a brand and help the advert outstanding among other ads, however, it is not omnipotent. What should managers do, is to analyze the market accurately and frame an advert campaign which precisely suit the brand.

Jail and Prison Essay

Many people in the United States do not know that there are differences between jail and prison and what they are. Local jurisdictions, such as counties and cities, use jails to detain offenders for short periods of time. A prison, or penitentiary, is controlled by the state, and is used to detain convicted criminals for longer duration (Schmallenger, 2011). A jail is designed for short term offenders, and has more amenities than a prison. Jails house individuals who have been convicted to serve a short sentence, usually one year or less, detain individuals awaiting trial, waiting to pay bail or denied bail, and detainees held on suspicion of committing a crime. Most jails are designed to hold a very small number of criminals, and have low security when compared to prisons. As an example, the Durango Jail in Phoenix, Arizona, houses approximately 2,214 inmates. They provide a general-purpose day room area with seating areas, and a bathroom area with sinks, toilets, and showers, and have two large outside areas for recreation. The jail also includes a medical clinic, chapel and education classrooms where inmates can attend scheduled religious and educational programs throughout the day (â€Å"Mcso†, 2013). Jails play an important role in the criminal justice system, and without them, there would not be a place to hold these short term inmates and offenders. A prison is much larger than a jail, and capable of handling far more prisoners. The prisoners are typically categorized and separated on the basis of the types of crimes that they have been convicted of as a safety precaution, and there are three types of prisons: minimum security, medium security, and maximum security. Minimum security inmates often have private rooms and have the ability to walk around more freely, as well as commissary visits to purchase candy and tobacco. Medium security prisons are more dorm-like and have walled recreation areas. Maximum security prisons have more barriers, towers, armed guards, and inmates have far less free time and open areas. According to â€Å"Arizona Department of Corrections† (2013), the Tucson Prison Complex in Tucson, Arizona, currently has a total population of approximately 3,700 inmates and a capacity to hold up to 5,170 inmates. Amenities include exercise areas, common areas for eating and socializing in lower security areas, church facilities, and an educational facility (Schmallenger, 2011). Because of the long duration of most prison sentences, a complex social, and political structure arises among the prisoners. Prisoners form cliques and strive to create their dominance inside the fences and walls. Prison culture and subculture affect the daily lives of inmates from the moment they step foot in to a prison. Inmates are defined by their position, or hierarchy, and are fueled by having power over others and their reputation is at stake. Bartering items such as tobacco, food, drugs and makeshift weapons is a way of gaining power, as well as using sexual force and dominance (Schmallenger, 2011). Groups are formed, gangs are created and multiplied, and are often based on race, ethnicity, religion and who you were involved with outside of the prison gates. Due to these subcultures, violent crimes occur, the STD rate increases and the prison medical costs increase. Placing offenders on probation or parole may effect the statistics, but not by much, as occurrences and violence are always ongoing. Probation, an alternative form of sentencing, allows convicted offenders to avoid jail time. They are released back into the community, but must follow a strict set of rules. Rules can include curfew, maintaining a job, and checking in with a probation officer regularly. Probation is a beneficial tool for the community, as it allows offenders to become positive role models in society by participating in community service as well as saving tax payer dollars on potentially unnecessary prison costs. Parole is governed by the executive branch and is the conditional release of a convict who has served part of his term in prison (University of Phoenix, 2011). The primary purpose is to return offenders gradually to productive lives and are usually granted by a parole board to a prisoner with a good record and good conduct while in prison. Sentencing offenders to probation or releasing individuals on parole can free up thousands of dollars annually, as it can cost anywhere from $12,000 to $60,000 per year to house an inmate (CNN Money, 2013). There are also a few other alternatives to probation and parole that are also beneficial, such as drug treatment facilities, house  arrest and electronic monitoring, halfway houses, boot camp prisons, and work-release programs. Jails and prisons, as a part of the criminal justice system, play an important role in society. By deterring crime, securing criminals, and attempting to rehabilitate those who have broken the law, they not only educate society, but make an example of those who successfully have completed sentencing and rehabilitation and have made themselves flourishing products of society. References MCSO. (2013). Retrieved from http://www.mcso.org/JailInformation/Durango.aspx Schmallenger, F. (2011). Criminal Justice Today. An Introductory Text for the 21st Century (11th ed.). : Prentice Hall. University of Phoenix. (2011). CJi Interactive. Retrieved from University of Phoenix, CJA204 website. Arizona Department of Corrections. (2013). Retrieved from http://www.azcorrections.gov/prisons/Prisca_Prisons_Tucson.aspx CNN Money. (2013). Retrieved from http://www.money.cnn.com/infographic/economy/education-vsprisoncosts/

Government Regulations Within the Jewellery Industry

The government regulations are really down to the federal trade commission to enforce it and to ensure that the jewellery industry complies with it. The government regulations even have an influence in the way that the businesses are allowed to market themselves and the way that they do their advertising. There are a lot of people that feel that the jewellery industry would be far better if it was self-regulated. The internet is changing the way in which the business is conducted. There are a vast number of companies that are listed on the many different listing sites and the web pages. These companies all have countless false statements and inaccuracies. There are a lot of people who are unaware of the many companies so these companies see the internet as a good way to push the boundaries of truth to a certain amount. The jewellery industry at present does not have any way controlling the industry, reviewing the industry or even regulating the industry. All of the communications that are carried out on the internet only have a limited time before the government steps in to intervene. The government will intervene in order to deal with a rising amount of consumer complaints because there are a lot of people who are being ripped off on the internet and this is thought to be on the increase. The government regulations state what can and cannot be done within the jewellery industry in order to try and control the rising problems associated with the internet. It is very important that the industry is educated in what is acceptable and what is not acceptable. It is very important that the industry is aware of what can be contained in reviews about pieces of jewellery whether these reviews are available on the internet or off the internet.

Should Cosmetic Surgery Be Banned - 765 Words

Title: Should Cosmetic Surgery Be Banned? Introduction Nowadays, cosmetic surgery has become more popular for modern people. Some people believe that it is a science to improve the beauty of a person. On the other hand, there are some people disagree with it. People said that cosmetic surgery involves risk which may cause serious diseases such as heart attack. Both of the side have their own reasonable reason based on should or should not ban cosmetic surgery. Agree to ban the cosmetic surgery Point 1: Costly * When people decide to undergo cosmetic surgery, they often consult a professional who gives them an estimate as to the cost * The actual cost can rise dramatically over the estimate, leading patients to suffer pressure†¦show more content†¦* But if mind set of people was change, everything will break, the social order will down and the value of social changed. * How do you think about the changing of social environment if the social value had changed? Disagree to ban the cosmetic surgery Point 1: Physical benefits * For those with a physical deformity, such as mastectomy patients, children born with a cleft lip and individuals with scarring, cosmetic surgery is helpful. * It also helps people who are not physically deformed, but who have a problem with specific body parts by correcting their perceived flaws and women who suffering after breast cancer surgery * Plastic surgery can also be restorative procedure, where returning the body to its original state after accident, injury or other events Point 2: Psychological benefits * Cosmetic surgery gives patients higher self-esteem. By fixing body issues, patients have greater confidence in themselves. * Patients who like their body have a higher self-confidence. * Social confidence leads a person to make contact with others. * Help gaining confident to those who has physical defect for example: breast cancer patient after having breast removing surgery, they can choose to have a new breast. Point 3: Good looking helps your personal and business relationship Personal: * Give people a better impression when first time meet. * Got theShow MoreRelatedShould Cosmetic Surgery Be Banned?956 Words   |  4 Pagesbecome prevalent among our society today is cosmetic and plastic surgery. Cosmetic surgery is surgery that corrects or modifies the appearance of a feature, or defect on the human body. Although plastic surgery can sometimes be used for treatment of injury or other health related issues. Surgery to improve appearance is widespread among our culture. According to the American Society of Plastic Surgery, there were 15.6 million cosmetic and plastic surgeries procedures done in 2014, bringing in as muchRead MoreShould Cosmetic Surgery Be Banned?921 Words   |  4 PagesShould Cosmetic Surgery Be Banned? When it comes to ones’ looks, one immediately points out the unwanted features in them. Many, after pointing them out, seek for easy solutions to fix them. Therefore, ending up with a solution, cosmetic surgery. Cosmetic surgery, also known as aesthetic surgery, is the process of enhancing, or improving physical looks. Plastic surgery (P-SURG) is similar to cosmetic surgery but serve different purposes. Plastic surgery is the reconstruction of someone’s appearanceRead MoreCosmetic Surgery Should Be Banned1167 Words   |  5 Pages‘Cosmetic surgery should be banned.’ Do you have one thing you would like to change about your appearance? I would guess the answer is yes. People nowadays, especially women, are consumed with their appearance. Many strive to conform to what society views as the ‘perfect body image’ and this can make people extremely insecure about the way they look. They think that cosmetic surgery will solve this — it doesn’t. In fact, cosmetic surgery only enhances the need to look beautiful and can lead to manyRead MoreCosmetic Surgery Should Be Banned938 Words   |  4 Pagesfacial and body characteristics. Cosmetic surgery is an easy way to achieve those looks. People are willing to take the risk under the knife to reach society s level of beauty. Tummy tucks, liposuction, breast augmentation, and nose jobs are the most popular surgical procedures. Some people may think non-reconstructive surgery, surgery that is performed even though there are no abnormalities, trauma, infection, tumors or disease, is not an issue. Cosmetic surgery raises a risk of addiction that leadsRead MoreCosmetic Surgery : Becoming More Common817 Words   |  4 PagesKardashian, and Kylie Jenner are making cosmetic surgery the â€Å"It† thing. Cosmetic surgery should not be given to teens. Cosmetic surgery is risky and should not be used as a quick fix for self-esteem and body image. Cosmetic surgery is the procedure of enhancing the patient’s appearance. Teens seeking cosmetic surgery is becoming more common. There are certain surgeries that are common in teens that get cosmetic surgery. People believe that cosmetic surgery should be banned for people that are under the ageRead MorePlastic Surgery Should Be Banned For Teenagers 18943 Words   |  4 Pagesreconstruct or repair body parts for cosmetic reasons in a procedure called plastic surgery. It was not long before teenagers 18 years of age and younger noticed the potential benefits of receiving these surgeries, such as fixing misconstr ued facial features, or even taking away some unwanted fat. In 2012 there were 130,502 cosmetic procedures performed on teenagers below the age of 19 (Singh). There has been an increase of interest in teenagers for cosmetic surgery and the most common procedures doneRead MorePlastic Surgery Helps Self-Esteem Essay954 Words   |  4 Pagesâ€Å" To men a man but a mind. Who cares what face he carries or what he wears? But woman’s body is still the woman. â€Å"(Bierce,1958). People nowadays want to be more beautiful and perfect. They will do anything to fulfill their needs. Cosmetic surgery is modern variation of a practice as old as humankind. Every culture has some customs that prescribe deliberately changing a body’s natural appearance (Brain, 1979). The methods, however, are diverse and particular to a culture at a specific period of timeRead MoreCosmetic Surgery : Is It A Good Idea? Essay1403 Words   |  6 Pagestrend and the number of teen plastic surgeries h as increased and has become popular. Some popular procedures that teens undergo before turning adults is liposuction, rhinoplasty and breast implants. However it is a big step and there are many reasons, teenagers should wait to have the elective surgery done. Because their bodies and way of thinking and reasoning are still developing, they can change their decision multiple times. They might want to do a plastic surgery, in few months they might not wantRead MorePlastic Surgery Ethics Essay1605 Words   |  7 PagesPlastic surgery is a rapidly evolving field spread around the world. Plastic surgery deals with human appearance and is becoming a more profitable business throughout the years. It is divided into two sections, reconstructive and cosmetic surgery. An ethical dilemma that corresponds to plastic surgery is the loss of human values patients encounter once they undergo surgery. Also, individuals that depend on cosmetic surgery detract from patients that are in urgent need o f these procedures. The replacementRead MoreCosmetic Surgery And Its Effects On Society1462 Words   |  6 Pages In the past few years cosmetic surgeries popularity has increased, with wanting to look a certain way, the way that the media perceives body image for women, usually they use Botox, aesthetic surgery, and a reconstructive surgery; to fix facial features and body parts after a horrible accident. However the controversy begins is, how it can be harmful to every ones body and minds. Most people do not realize the damaging side effects with what is being injected into their bodies. Botox is one of